Services should be as cheap as possible. Priced to cover what they cost, not to take advantage of the people who use them.

Three principles

1. Don't raise money No investors, so no pressure to inflate margins or chase growth.
2. Minimal features Fewer features cost less to maintain. The savings go into the price.
3. Don't take a cut Charge only what it costs to operate. Nothing more.

Built in the open

You shouldn't have to take our word for any of this. Where we charge anything at all, we publish what it costs us to run the service. If a price goes up, the numbers have to explain it. As more people use a service, it gets cheaper.